Background

TriSMART Solar, one of Texas’ fastest-growing solar companies, relied heavily on third-party dealers and door-to-door sales teams to drive new business.

Challenges

TriSMART’s leadership recognized some pain points in their existing approach:

• High customer acquisition costs driven by dealer commissions and field sales overhead
• Limited control over the customer journey and pricing strategy
• Weak direct relationships with homeowners, making retention and upsells difficult

TriSMART wanted to diversify away from external sales networks & door to door sales reps by creating a new digital channel and owning the entire sales funnel internally

The Objective: Launch an Internal Direct to Consumer Sales Engine

Artemis helped TriSMART launch an internal, digital-first sales division capable of managing every step of the homeowner journey — from lead to design to financing to installation — without sacrificing speed or accuracy.

In order to create this new sales channel, TriSMART needed a tool that can:

• Generate instant, accurate system designs
• Provide real-time financing and contract options
• Seamlessly integrate into their CRM and website to capture and convert inbound leads

The Solution: Artemis

Enter Artemis, the AI powered proposal platform built to help solar companies close deals in a single call.

With Artemis, TriSMART:

✅ Created instant TPO-approved proposals in under 15 seconds
✅ Took full control of pricing, design accuracy, and presentation flow
✅ Embedded solar quoting directly into their website for inbound lead capture
✅ Ran soft credit checks and offered real time financing comparisons

The Result: More Revenue, Less Overhead

Since switching to Artemis, TriSMART has:

✅ Reduced their operating costs by 32 percent
✅ Launched a full direct to consumer sales division
✅ Projected an additional $9.6 million in revenue this year alone

That’s the power of controlling your own sales engine.