
Artemis makes it easier to show a homeowner what is wrong with their roof. Damage that is obvious to you on the roof is often hard to spot in a photo, and a stack of unmarked pictures asks the homeowner to find the problem on their own.
With image annotations, reps can mark damage directly on site photos, add notes that explain each issue, and send the marked-up photos into the proposal and the signed contract. The homeowner sees what is broken before they see what it costs.
What it does:
Instead of handing a homeowner a set of unmarked photos and hoping they see the problem, reps can mark the damage and show them.
Why it matters:
When a homeowner reads a roofing price, the first question is usually simple: why does this cost what it costs? The answer is on the roof, but the homeowner is rarely up there looking at it.
Marked-up photos answer that question inside the proposal. Each issue is circled, labeled, and explained, so the homeowner sees the reason for the work before they reach the number.
The same marked-up photos go into the contract the homeowner signs. That means the document keeps making your case after you leave the room.
For contractors, that means:

Before the appointment, or during the inspection, the rep adds site photos to the project. Then the rep right-clicks each photo to mark the damage, assigns each issue to the roofing inspection column, and adds notes where an issue needs explaining. During the presentation, the homeowner sees the marked-up photos in the proposal, in the roofing inspection section, before the price. When they sign, the same photos are part of the contract.
The old way is a set of plain photos. The homeowner scrolls through them, and the rep has to point out each problem in person. Once the rep leaves, the photos say very little on their own.
The new way puts the explanation on the photo. Each issue is marked, each note sits next to the problem it describes, and the roofing inspection section lists everything in one place. In the release walkthrough, one section covered three photos and five issues, including missing material and multiple hail and wind damage problems, with notes on some of them.
That matters when the decision is made at the kitchen table after you have gone. The homeowner, and anyone else who weighs in on the decision, can read the same evidence you showed them.

Image annotations are scoped to damaged roofs, where there is something to show. Here is what to know today:

A roofing proposal should show the problem before it shows the price. Photos with the damage marked on them do that in a way a rep's description alone cannot.
When the homeowner sees the damage, reads the note, and then sees the price, the number has context. And because the marked-up photos go into the signed contract, the evidence stays with the job.
These updates are part of Artemis’ ongoing commitment to make roofing proposals faster, smarter, and more interactive.
